Our Values

INTEGRITY

Integrity and honesty, these are not empty words for us. We believe we can work every day, perfecting what we do and growing at our own pace. We believe that by creating quality products, serving our customers to our best ability, being honest and open, we can achieve success. We do not want to create a marketing illusion. We are here to dare women to start thinking differently about their body and their skin. To defy the beauty industry. To consciously choose the philosophy and art of self-creation, one that goes beyond beauty itself. 

 

RESPECT

For us, respect means several things:

Respect for each other

Respect for our differences, different ways of thinking and living, or projecting our personality and beliefs. We believe in the dignity of everyone, regardless of age, ethnicity, or gender. 

Respect for our natural environment

Our planet is around 4.6 billion years old, yet we have managed to deplete its natural reserves, in many cases, beyond repair. Greenpeace has stated that “If we were to scale that to 46 years, humans have been here for just four hours, and the Industrial Revolution began just one minute ago. In that time, we have destroyed 50% of the world’s forests. Some experts estimate that 137 plants, animal and insect species are becoming extinct every day.”

When formulating our skin range, we look at the sustainability of our ingredients. For instance, you will not find sandalwood in our products, as we believe it is endangered. Our packaging is recyclable, our sales transactions paperless. Sustainability and respect for our natural environment is key to us. 

Respect for oneself

We are sometimes our own worst enemies, self-deprecating, overcritical, and self-harmful. Do not treat yourself as you would not treat others. It is about respecting yourself as a person, as an individual. It is about respecting your body and its limits. It is about respecting your health. It is about knowing what you put onto your skin that is absorbed into your body. Like food, skincare products affect you in many ways.

 

KINDNESS

We believe in kindness.

We believe what goes around comes around.

We believe it costs us nothing to be kind to each other.

We believe it is important to be kind to oneself.